Sears has been America’s iconic brand for more than 125 years.
We are the nation’s largest provider of home services with more than 12 million service & installation calls made annually.
It’s no wonder why America’s homeowners look to Sears as their “trusted advisor”. Now you can be part of the Sears story.
We are looking for entrepreneurs who want to own & operate their own franchise business.

Five (5) home services franchise business models are available:

Carpet & Upholstery Cleaning

Also includes tile & grout cleaning, hardwood floor cleaning & emergency water removal.

Air Duct Cleaning

Also includes clothes dryer vent cleaning and indoor air quality products such as furnace filters & air purifiers.

Garage Solutions

Includes garage door sales, install & repair; garage door opener sales, install & repair; flooring & organization/storage products.

Maid Services

Make the clean choice for residential house cleaning & commercial office cleaning.

Handyman Solutions

Our newest franchise offering. Build, fix, repair or replace – home repairs and maintenance you can trust.

Franchisee Comments

"I've been in the carpet cleaning business for many years. The reason I am with Sears Carpet & Air Duct Cleaning is the power of the Sears name. Sears and customer service go together. The Sears brand has impact! I have never seen anything like the customer base of Sears. It was a great opportunity and I took advantage of it. Everyone knows Sears."

Steve Gucciardo - Franchisee, New York City, NY

"I am a US Army veteran. When I began looking at new business opportunities, Sears Garage Solutions caught my attention because of the brand name. I spoke to numerous existing franchise owners and they all were extremely happy with the Sears franchise opportunity. I have been a Sears Garage Solutions franchise owner for over 7 years now and our business is very successful. The key ingredient has been the integrity of Sears and their commitment to insuring we succeed. I would highly recommend the Sears franchise opportunity for anyone who wants to be their own boss and grow a profitable business."

Dave Konze - Franchisee, Virginia Beach, VA

“I am a US Army Veteran. My years in the military prepared me to take leadership roles in the private sector. When I was looking for a business that I could call my own, Sears Carpet & Air Duct Cleaning caught my attention. Their slogan ’Nationally known, Locally Owned’ described exactly what I was looking for. The recognition of the Sears name as a company known for quality products and service makes for a perfect with the Army core values. I am so glad that I chose Sears Carpet & Air Duct Cleaning for my business. I look forward to many more years of success and would recommend a Sears franchise to anyone looking for a profitable business with a name consumers trust.”

Sam Murray - Franchisee, Charlotte, NC

"The Sears brand has been known for customer service in my community for as long as I can remember. In fact, the Sears name is a big part of why I was interested in the franchise. Sears has been excellent in supporting me in all areas of operating my franchise. I was completely new to this industry but with the training and ongoing support of Sears I was able to open and expand my business faster than I had anticipated and have experienced much success. I am happy to recommend Sears Maid Services to anyone who is interested in this type of business. "

Michelle Halterman- Sears Maid Services Franchisee, Uniontown, PA

Why Us?

The Sears Brand

What's In a Name?
A brand is more than a simple name by which consumers know one product or service from another. Over time, a brand acquires powers far beyond a name; it becomes the visible representation of a company's image. And over the past 125 or so years, the Sears brand has come to represent quality, integrity, convenience and most importantly consumer confidence.

A Team with Depth
Certainly one of the most recognized brand names in the world, Sears has proven to be a strong and stable platform from which a number of other respected brands have been launched. The legacy of Sears today includes international recognition of names such as Kenmore, DieHard and Craftsman - Names, which like Sears itself, carry with them a heightened sense of quality and value.

Home Services
Sears' strength in the home services category has increased steadily in recent years to its current status as a multi-billion dollar business. We are the nation's largest provider of home services with more than 12 million service and installation calls made annually. And, Sears is uniquely positioned to grow the business even further. With our millions of customers, we already are an overall market share leader in this huge industry. In fact, we have the leading market share in all three segments of our home services business - product services, service contracts and home improvement services - and a growing reputation in the market place for Sears as "one central source for a houseful of services from someone you know." It's no wonder why millions of American homeowners consider Sears their "trusted advisor" for home services.

The Brand Advantage
Going to market under the high-flying Sears banner means enjoying a number of key business advantages from the very start. Sears has existing relationships with nearly half of all households in the nation. As Sears Home Services expands into an ever, larger marketplace, Sears has committed to stand firmly behind it, lending it all the benefits of research, marketing savvy and support the company's powerful status can provide. Advertising materials which leverage the brand's reputation for quality and Sears' trusted "satisfaction guarantee" have been and will continue to be developed and made available for Sears Home Services Franchisees to employ individually in their own service territories.

The Management Advantage
And, just as importantly, the entire Sears Home Services brand is under the direction and supervision of veteran home services professionals. The people making decisions that affect our franchisees are literally in the business, managing company-owned Sears Home Services operations. That means we understand the unique needs of our franchisees and we know how best to meet those needs in a timely manner. It means we have a platform for testing new systems, new products and new procedures before introducing them system-wide.

And it means your franchise is never more than a phone call away from the benefits of real-world experience and time-tested expertise.

Customer Satisfaction

As a Sears franchisee, you will be trained and equipped to provide the customer with the products, service and advice that exceeds their expectations. Every job is complete with the Sears world famous customer promise of Satisfaction Guaranteed. We have our own proprietary customer satisfaction monitoring system.

Common Questions About Becoming A Sears Home Services Franchisee

Q: Who sets the price for the services I offer?
A: You do. While Sears has a recommended pricing strategy, you ultimately set your own prices.

Q: Do we have to buy our equipment and supplies from you?
A: The Sears process is based on strict specifications for both supplies and equipment. You are free to purchase approved products from any of our approved vendors.

Q: Who does the advertising?
A: Sears creates most of your advertising and marketing materials. As a Franchisee, you are responsible for media costs and placement of all advertising in your service territory.

Q: Can I sell my Sears Home Services Franchise?
A: Yes. With certain conditions, you can sell your business at any time with Sears' approval of a new Franchisee.

Q: How long is the Sears Home Services Franchise agreement?
A: Our agreement is for 10 years. At the end of that time, assuming certain conditions are met, the agreement is generally renewed for an additional 10 years.

Q: Can I operate a Sears Home Services Franchise from my home?
A: This is acceptable until your operation reaches a level of growth which makes an outside-the-home office more feasible.

Q: How long does it take to get started?
A: Generally speaking, most Franchisees are fully trained and their businesses operational within 30 to 90 days after signing the Franchise agreement.

Q: Can I convert my existing business to a Sears Franchise?
A: In fact, if you now own a business offering the same services as Sears, you must convert it in order to become a Sears Franchisee. We have a very attractive conversion program available to those who qualify.

Franchise Support

Sears is deeply committed to our franchise owners. Our support begins from the first day of our association, and it includes virtually every aspect of sales development, cost control, record keeping, computerized systems and operational management. Our goal is simple: to assure that you and your team thoroughly understand how to acquire, service and retain customers in order to grow the sales and profit of your business.

Purchasing Power

Our franchisees enjoy real savings on:

  • Cleaning equipment & solutions
  • Garage doors, openers & parts
  • Supplies
  • Uniforms
  • Vehicles
  • Advertising

Training & Development

Our franchisees are provided with:

  • New Franchise Owners School
  • Customer Service Representative Training
  • Technician Training
  • Ongoing Training Webinars
  • Comprehensive Operations Manual
  • In-Field Franchise Owner Support
  • Marketing Assistance
  • National Convention
  • Network of Franchisees to Share "Best Practices"
  • Information Technology Support

Marketing and Advertising

Our franchisees also enjoy the benefits of:

  • Consulting advice on marketing strategy
  • Internet websites with local pages to inform consumers and drive sales - see,, and
  • Finished advertising creative
  • Online advertising programs - paid search and Organic search
  • Customer retention programs
  • National email blasts
  • National group rates for various direct-to-customer advertising vehicles such as direct mail, newspaper inserts & Yellow Pages
  • Access to Sears credit card customer database for your market.
  • Lead Referral Programs
  • Internet Yellow Pages listings

Financial Assistance

Sears will finance up to 80% of the franchise territory fee for qualified applicants over a 10-year period. In addition, Sears will discount the franchise territory fee for qualified Armed Forces Veterans by 30%.

Vet Franchises

Sears supports our Armed Forces Veterans - honorably discharged veterans receive a 30% discount on the price of a new franchise territory.

Get Started

Complete the following form or call toll free 1-888-537-3569.